We built the firm we'd want to hire.
A founder-led search-visibility firm for the AI era — one team, for companies that can't afford to be invisible.
Search changed. Most firms didn't.
Visibility used to be a job you split across vendors — an SEO agency, a content shop, a PR firm, a consultant on retainer. That made sense when search was one channel. It no longer is.
We built Pinwheel to own the whole engagement instead — shaped around how buyers now find companies across AI and search. Based in Seattle; our clients are everywhere.
Senior-led. Team-executed.
No hand-offs to juniors, no strategy diluted on the way to delivery. The people who set your direction stay close to the work.
Founder-led strategy
Every engagement starts with the founders, setting priorities and direction with you.
A dedicated team
A dedicated lead runs the day-to-day, with specialists across content, technical SEO, digital PR, AI search, and analytics.
Founders stay involved
Reviews, decisions, and course corrections throughout — the founders don't disappear after kickoff.
The people you'll actually work with.
From the first call, you're working with the founders — not a pitch team you never see again.
A combined two decades getting high-growth companies found — and chosen.
What it adds up to.
Let's talk about your visibility.
A direct conversation about where you stand today — and what it would take to lead.
Start a conversation