Be the answer, not just a result.
We help ambitious companies become the source AI cites when buyers ask the questions that decide deals.
One senior team. Engineered, not outsourced.
- Visibility audits
- Content engineering
- Authority signals
- Measurement & reporting
Search didn't just change. The interface disappeared.
Your buyers increasingly ask an AI engine before they ask you. It reads the question, chooses a handful of sources it trusts, and writes the answer. The companies named in that answer earn the consideration — everyone else quietly disappears.
Answer Engine Optimization is how you become one of those trusted sources — present, cited, and chosen on the questions that move revenue.
How AI answer engines choose sources →Engineered visibility, in four moves.
Audit & map
We map the questions your buyers ask AI, and where you stand against the sources winning those answers today.
Prioritize, founder-led
You work directly with senior strategists to decide which questions are worth winning, and in what order — set with you, not handed off.
Engineer & earn
A dedicated team of specialists builds the content, structure, and authority signals that make you the source engines cite.
Measure & compound
We track your share of answers over time, and reinvest where it turns into qualified demand.
The work behind being cited.
A connected set of capabilities, delivered by one team — not a menu of disconnected tactics.
AI visibility audits
Where you show up in AI answers today, and the gaps costing you deals.
Citation & source analysis
Which sources engines trust for your questions — and how to join them.
Retrieval-ready content
Structured so AI can read, trust, and quote it — in your voice.
Technical accessibility
So answer engines can crawl, parse, and understand your site.
Brand & authority signals
The off-site signals that earn citation and transfer trust.
Measurement & reporting
Your share of AI answers over time, tied to pipeline.
“When our buyers ask AI who to trust, we’re the name that comes back. Pinwheel made that happen.”
Let's talk about your visibility.
A direct conversation about where you stand in AI answers today — and what it would take to lead.
Start a conversation